a person who buys goods or uses services compare producer consumer demand/choice/rights

advertising agency

 a company that creates adverts for other companies

advertising budget

the amount of money a company decides to spend on advertising

brand awareness

how well people know a particular brand

brand loyalty

the degree to which people continue to buy from the same brand or company

buy and sell

often used to refer to the buying and selling of items between individuals

call to action

something that encourages someone to take a particular action, such as making a purchase or clicking

celebrity endorsement

to have a well-known person promote a product

classified ads

small advertisements often put in a newspaper or magazine by individuals

to cold call

to call someone with the aim of selling something without them asking you to do so

commercial break

the short period during TV programmes when advertisements are shown

commercial channel

TV channels that make money from showing advertisements

to go viral

to quickly become extremely popular on the Internet through social media
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